Another record of figures has been added to our long list of success in marketing Malaysia as a major tourism destination in South East Asia. It is good for Malaysia and all other stakeholders involved in the tourism industry as it flourished.
But, what does the future hold for us in 2009?
Would we be able to generate higher tourism arrival and higher receipt from that?
Would we be able to sustain the success that we have achieved in the last 10 years or so?
Would we be able to make through the forecasted difficult year ?
Would we be able to remain attractive to the world beyond 2009?
And the list goes on and on.
There is an answer.
The answer is, YES. We can do it.
However, there are some simple things that we have to do in order for us to achieve the success that we crave and for us to remain relevant always.
- Stakeholders must understand the importance of tourism and its positive impact on Malaysia as a whole.
- To keep aside our political, religious and personal beliefs and move on to promote Malaysia as the ideal destination to tourists.
- Help in conservation efforts wherever and whenever possible.
- Educate our young ones on the importance of tourism to all of us.
- Remember that good customer service is the KEY to achieve success in this industry.
Tourism industry would flourish further in the years to come if we are able to understand the above and do our best in promoting Malaysia as the ideal destination.
There is no shortage in our offering, be it from points of History, People, Festivities, Culture, Nature or even man made marvels. We have it all here in Malaysia.
If only when we put in more effort, Tourism Industry would soon becomes Malaysia's highest revenue contibutor.
To all my industry colleagues out there, have a marvellous new year.
Happy New Year 2009.
Nantha
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